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Course Module: 1. AAU Agency/Module 4 - The Tools 7
Lesson: 1. Tools That You Need Tools That You Dont
Duration: 08:05
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--- TIMESTAMPS ---
[00:00 -> 00:05] Alright, so one of the most beautiful things about starting your very own Google Ads agency
[00:05 -> 00:08] is the fact that you don't need much.
[00:08 -> 00:13] And what you do need, you don't need until you actually have clients.
[00:13 -> 00:18] So you can almost go out and start getting clients immediately.
[00:18 -> 00:22] So what you do need is you do need a computer and a phone.
[00:22 -> 00:29] Obviously, you need a computer to do research, to be able to build some things, to set everything
[00:29 -> 00:31] up, you are going to need a website.
[00:31 -> 00:34] Now your website does not have to be fancy.
[00:34 -> 00:39] It can be a four to five page website with your, as you can see, ours is very simple.
[00:39 -> 00:42] It is literally our homepage.
[00:42 -> 00:45] Don't worry about a blog right now or testimonials if you don't have any.
[00:45 -> 00:48] If you do, then put some testimonials on a page.
[00:48 -> 00:55] But it should be a homepage and about us page, a contact page, and then I've got some services
[00:55 -> 00:57] listed here.
[00:57 -> 00:58] Okay?
[00:58 -> 01:00] It's very simple.
[01:00 -> 01:01] It's not fancy.
[01:01 -> 01:03] In fact, it tells exactly what we do.
[01:03 -> 01:07] We provide leads for your business using Google Ads, right?
[01:07 -> 01:09] Very, very simple to do.
[01:09 -> 01:11] You don't need much.
[01:11 -> 01:14] The only reason that you need a website is because you are going to eventually use that
[01:14 -> 01:20] to market to people, as well as when people find you, they're going to need kind of a legitimacy
[01:20 -> 01:21] check, right?
[01:21 -> 01:26] They want to see what you do, kind of how you do it, maybe some testimonials, pictures of
[01:26 -> 01:30] you so they can put a name with the face, especially if you're selling over the phone,
[01:30 -> 01:32] but you get the idea.
[01:32 -> 01:37] This you could actually set up in a couple of hours, maximum.
[01:37 -> 01:40] You are going to need payment processing software.
[01:40 -> 01:41] This is what we use.
[01:41 -> 01:42] It's Stripe.
[01:42 -> 01:45] I'll show you how to set this up exactly in our training.
[01:45 -> 01:50] Now the thing about Stripe is you're not paying for it because there's no monthly pricing until
[01:50 -> 01:52] you get a client.
[01:52 -> 01:53] Then you pay a percentage.
[01:53 -> 02:00] That's 2.9% plus 30 cents per transaction, but you're not paying anything until you actually
[02:00 -> 02:02] charge a client.
[02:02 -> 02:04] This sets up so quickly and easily.
[02:04 -> 02:06] You're going to need Google Ads.
[02:06 -> 02:09] Obviously, you're going to be running Google Ads for clients.
[02:09 -> 02:11] You're going to need to set up Google Ads.
[02:11 -> 02:13] You're going to need to know how to do that.
[02:13 -> 02:17] Or you might outsource this part of it, regardless Google Ads is free, right?
[02:17 -> 02:19] The client will be paying for it.
[02:19 -> 02:23] They will be paying to run their ads on Google.
[02:23 -> 02:25] So you don't really pay for that.
[02:25 -> 02:27] Landing page software.
[02:27 -> 02:29] We work with a couple of them.
[02:29 -> 02:32] There's one called Landingee here.
[02:32 -> 02:34] There's another one called Instapage that we use.
[02:34 -> 02:39] Now these can get expensive as you get more clients, but once again, you are not paying
[02:39 -> 02:41] for this directly.
[02:41 -> 02:46] You don't even have to shell out for this until you get clients.
[02:46 -> 02:48] If you're just starting out, start with Landingee.
[02:48 -> 02:51] They are a very, very good platform.
[02:51 -> 02:55] And especially tailored to the smaller market.
[02:55 -> 03:00] Instapage tends to get to where on an enterprise solution it can get quite expensive very quickly.
[03:00 -> 03:04] But you don't need to start with anything but this.
[03:04 -> 03:06] Very simple to use.
[03:06 -> 03:10] And once again, you don't pay for that until a client actually pays you, right?
[03:10 -> 03:12] So there's no money up front.
[03:12 -> 03:15] Next, you need some call tracking software.
[03:15 -> 03:19] You have to be able to determine, especially if you're working with service businesses, when
[03:19 -> 03:25] somebody calls from your ads, you have to be able to track that.
[03:25 -> 03:29] This can, you know, obviously you're paying for a certain amount of phone numbers.
[03:29 -> 03:35] But once again, you are not paying for this until you get clients.
[03:35 -> 03:38] Another thing that I would suggest is Calendly.
[03:38 -> 03:40] I think it's now called the QD Scheduling.
[03:40 -> 03:42] This is just the calendar software.
[03:42 -> 03:45] We'll show you how to set this all of this stuff.
[03:45 -> 03:47] We'll show you how to set up as well in our training.
[03:47 -> 03:54] But Calendly is what we use in our automation to touch base with clients every single month.
[03:54 -> 03:58] We set up an email every month to push out to our clients and says, hey, want to touch
[03:58 -> 04:04] base with you on your ads, see how things are going on your end, click here to schedule.
[04:04 -> 04:09] This is the simplest and probably one of the most effective and widely used tools
[04:09 -> 04:10] in our agency.
[04:10 -> 04:16] And it also, as you go through more training, you'll understand this keeps us really in
[04:16 -> 04:17] tune with our clients.
[04:17 -> 04:22] And if they ever come back and say, well, we have problems where we just point back to,
[04:22 -> 04:26] yes, and we ask you to schedule with us every single month or every two weeks or whatever
[04:26 -> 04:27] they want.
[04:27 -> 04:30] You know, we're not going to chase them down and try and find a time or try and get them
[04:30 -> 04:34] on the phone because that's not an efficient use of anyone's time.
[04:34 -> 04:38] But when we send this email out, all they have to do is click the button, go schedule
[04:38 -> 04:40] a time 15, 20 minutes, whatever it is.
[04:40 -> 04:43] And everyone's on the same page.
[04:43 -> 04:49] So a four to five page website, payment processing, Google ads, landing page software, phone tracking,
[04:49 -> 04:50] Calendly.
[04:50 -> 04:52] And we can talk about an outsource.
[04:52 -> 04:56] Now, the only reason I have this under the need column is that if you choose not to do
[04:56 -> 05:02] the Google ads yourself, if you choose to outsource those to an agency to another agency, we
[05:02 -> 05:05] can show you how to do that as well.
[05:05 -> 05:07] But I just wanted to put on what you really need.
[05:07 -> 05:09] What you need to get started is nothing.
[05:09 -> 05:12] You need to phone in a computer, right?
[05:12 -> 05:13] And internet access.
[05:13 -> 05:15] Sorry, I should put that on there.
[05:15 -> 05:18] But that is it.
[05:18 -> 05:21] Everything else here, you don't really need until you get clients.
[05:21 -> 05:26] To be perfectly honest, you could probably go without a website at first.
[05:26 -> 05:29] I would suggest getting one so, you know, people can see you.
[05:29 -> 05:32] Like I said, it is a legitimacy check.
[05:32 -> 05:37] But these, the rest of this stuff is not until you get any clients.
[05:37 -> 05:40] And some of the stuff is really even optional like the outsource.
[05:40 -> 05:46] So what you might be paying five bucks a month for your website hosting, that is it.
[05:46 -> 05:49] Tools you don't need, you don't need your fancy optimization software.
[05:49 -> 05:54] That is for once you get your Google ads up and running for your clients.
[05:54 -> 05:58] Optimization software will show you or help you out with changes that you need to be that
[05:58 -> 06:01] could or need to be made to the campaign.
[06:01 -> 06:03] This is an optional feature.
[06:03 -> 06:06] We don't even use it in our agency anymore.
[06:06 -> 06:11] We've used several kinds of them or several different services.
[06:11 -> 06:13] Sometimes we really like it.
[06:13 -> 06:17] Other times we found that there are kind of just things that we need to check manually.
[06:17 -> 06:22] And some of them are so far advanced that unless you're spending, you know, tens of thousands
[06:22 -> 06:27] or, you know, hundreds of thousands of dollars a month in ad spend, they really, really can
[06:27 -> 06:29] get advanced quickly.
[06:29 -> 06:31] So we have tried out a number of these.
[06:31 -> 06:33] We continue to try them out.
[06:33 -> 06:34] Some of them are very good.
[06:34 -> 06:35] Some of them are very expensive.
[06:35 -> 06:40] Once again, you wouldn't need this until you actually have a client if you choose to
[06:40 -> 06:41] go this route.
[06:41 -> 06:45] Like I said, in my agency, we actually do not have any optimization software.
[06:45 -> 06:49] We do have checklists that we use and we give you that in our training.
[06:49 -> 06:51] Don't need fancy invoicing software.
[06:51 -> 06:52] We use Stripe.
[06:52 -> 06:55] Stripe is something that we use to send out client setup fees.
[06:55 -> 06:57] So it's a one time invoice.
[06:57 -> 07:00] They can click on a button and go and pay it and it's secure.
[07:00 -> 07:03] We can set up scheduling or subscription.
[07:03 -> 07:06] So the first of every month, those clients are set up.
[07:06 -> 07:08] They get charged automatically.
[07:08 -> 07:10] We just set it up and we forget about it.
[07:10 -> 07:12] We just collect our money.
[07:12 -> 07:13] We can also do manual payments.
[07:13 -> 07:19] If a client calls us up with a credit card to pay for their setup fees, we literally log
[07:19 -> 07:23] into Stripe, enter in their credit card information and we can take payments that way.
[07:23 -> 07:25] And that is just paid for by your Stripe fee.
[07:25 -> 07:28] You do not need an additional software.
[07:28 -> 07:33] We don't need fancy CMS software client management system software.
[07:33 -> 07:37] I still to this day keep track of everything with a single spreadsheet.
[07:37 -> 07:40] I will show you how I do all my lead tracking and everything.
[07:40 -> 07:45] I will show you how I do all my lead tracking and everything inside the training, but I don't
[07:45 -> 07:47] use any CMS software.
[07:47 -> 07:49] It's really kind of repetitive for me.
[07:49 -> 07:54] I can do everything between my spreadsheet and my calendar and that's how I keep up with
[07:54 -> 07:55] it.
[07:55 -> 07:56] If you choose that, that's great.
[07:56 -> 08:00] That's totally up to you, but you do not need it.
[08:00 -> 08:04] Alright, so I hope that helps you out with tools that you need and tools that you don't.
[08:04 -> 08:05] See you in the next video.

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--- FULL TRANSCRIPT ---
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Alright, so one of the most beautiful things about starting your very own Google Ads agency is the fact that you don't need much. And what you do need, you don't need until you actually have clients. So you can almost go out and start getting clients immediately. So what you do need is you do need a computer and a phone. Obviously, you need a computer to do research, to be able to build some things, to set everything up, you are going to need a website. Now your website does not have to be fancy. It can be a four to five page website with your, as you can see, ours is very simple. It is literally our homepage. Don't worry about a blog right now or testimonials if you don't have any. If you do, then put some testimonials on a page. But it should be a homepage and about us page, a contact page, and then I've got some services listed here. Okay? It's very simple. It's not fancy. In fact, it tells exactly what we do. We provide leads for your business using Google Ads, right? Very, very simple to do. You don't need much. The only reason that you need a website is because you are going to eventually use that to market to people, as well as when people find you, they're going to need kind of a legitimacy check, right? They want to see what you do, kind of how you do it, maybe some testimonials, pictures of you so they can put a name with the face, especially if you're selling over the phone, but you get the idea. This you could actually set up in a couple of hours, maximum. You are going to need payment processing software. This is what we use. It's Stripe. I'll show you how to set this up exactly in our training. Now the thing about Stripe is you're not paying for it because there's no monthly pricing until you get a client. Then you pay a percentage. That's 2.9% plus 30 cents per transaction, but you're not paying anything until you actually charge a client. This sets up so quickly and easily. You're going to need Google Ads. Obviously, you're going to be running Google Ads for clients. You're going to need to set up Google Ads. You're going to need to know how to do that. Or you might outsource this part of it, regardless Google Ads is free, right? The client will be paying for it. They will be paying to run their ads on Google. So you don't really pay for that. Landing page software. We work with a couple of them. There's one called Landingee here. There's another one called Instapage that we use. Now these can get expensive as you get more clients, but once again, you are not paying for this directly. You don't even have to shell out for this until you get clients. If you're just starting out, start with Landingee. They are a very, very good platform. And especially tailored to the smaller market. Instapage tends to get to where on an enterprise solution it can get quite expensive very quickly. But you don't need to start with anything but this. Very simple to use. And once again, you don't pay for that until a client actually pays you, right? So there's no money up front. Next, you need some call tracking software. You have to be able to determine, especially if you're working with service businesses, when somebody calls from your ads, you have to be able to track that. This can, you know, obviously you're paying for a certain amount of phone numbers. But once again, you are not paying for this until you get clients. Another thing that I would suggest is Calendly. I think it's now called the QD Scheduling. This is just the calendar software. We'll show you how to set this all of this stuff. We'll show you how to set up as well in our training. But Calendly is what we use in our automation to touch base with clients every single month. We set up an email every month to push out to our clients and says, hey, want to touch base with you on your ads, see how things are going on your end, click here to schedule. This is the simplest and probably one of the most effective and widely used tools in our agency. And it also, as you go through more training, you'll understand this keeps us really in tune with our clients. And if they ever come back and say, well, we have problems where we just point back to, yes, and we ask you to schedule with us every single month or every two weeks or whatever they want. You know, we're not going to chase them down and try and find a time or try and get them on the phone because that's not an efficient use of anyone's time. But when we send this email out, all they have to do is click the button, go schedule a time 15, 20 minutes, whatever it is. And everyone's on the same page. So a four to five page website, payment processing, Google ads, landing page software, phone tracking, Calendly. And we can talk about an outsource. Now, the only reason I have this under the need column is that if you choose not to do the Google ads yourself, if you choose to outsource those to an agency to another agency, we can show you how to do that as well. But I just wanted to put on what you really need. What you need to get started is nothing. You need to phone in a computer, right? And internet access. Sorry, I should put that on there. But that is it. Everything else here, you don't really need until you get clients. To be perfectly honest, you could probably go without a website at first. I would suggest getting one so, you know, people can see you. Like I said, it is a legitimacy check. But these, the rest of this stuff is not until you get any clients. And some of the stuff is really even optional like the outsource. So what you might be paying five bucks a month for your website hosting, that is it. Tools you don't need, you don't need your fancy optimization software. That is for once you get your Google ads up and running for your clients. Optimization software will show you or help you out with changes that you need to be that could or need to be made to the campaign. This is an optional feature. We don't even use it in our agency anymore. We've used several kinds of them or several different services. Sometimes we really like it. Other times we found that there are kind of just things that we need to check manually. And some of them are so far advanced that unless you're spending, you know, tens of thousands or, you know, hundreds of thousands of dollars a month in ad spend, they really, really can get advanced quickly. So we have tried out a number of these. We continue to try them out. Some of them are very good. Some of them are very expensive. Once again, you wouldn't need this until you actually have a client if you choose to go this route. Like I said, in my agency, we actually do not have any optimization software. We do have checklists that we use and we give you that in our training. Don't need fancy invoicing software. We use Stripe. Stripe is something that we use to send out client setup fees. So it's a one time invoice. They can click on a button and go and pay it and it's secure. We can set up scheduling or subscription. So the first of every month, those clients are set up. They get charged automatically. We just set it up and we forget about it. We just collect our money. We can also do manual payments. If a client calls us up with a credit card to pay for their setup fees, we literally log into Stripe, enter in their credit card information and we can take payments that way. And that is just paid for by your Stripe fee. You do not need an additional software. We don't need fancy CMS software client management system software. I still to this day keep track of everything with a single spreadsheet. I will show you how I do all my lead tracking and everything. I will show you how I do all my lead tracking and everything inside the training, but I don't use any CMS software. It's really kind of repetitive for me. I can do everything between my spreadsheet and my calendar and that's how I keep up with it. If you choose that, that's great. That's totally up to you, but you do not need it. Alright, so I hope that helps you out with tools that you need and tools that you don't. See you in the next video.

